Throughout each year, DEMA conducts valuable industry research on recreational diver behaviors, consumer buying habits, manufacturing practices, business operations, and more. In February 2024, DEMA initiated the Retailer Advertising Research Survey, which garnered responses from over 280 retail dive […]
Latest Articles
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The Passion of Underwater Photography – A Business Plan? – Stephen Frink
Text and Photography by Stephen Frink. The pivotal fork in the path of my career…
Artificial Intelligence vs. Authentic Intelligence – William Cline
AI is everywhere, from Facebook to our smartphones and it’s beginning to infiltrate every aspect…
How to Get Your Business Growing, Part One: Getting SMART About Success – by Cathryn Castle Garcia
No matter what type of scuba program you offer, I’ll bet it includes, “Plan the…
The Tip of the Spear – The Local Dive Shop – Jeff Cinciripino
Perhaps you have heard the term ‘The Tip of the Spear’. This term is normally…
The Normalization of Deviance: The Danger of Taking Shortcuts – Dan Orr
“Every shortcut has a price...usually greater than any reward.” During my over 50 years as…
Master Your Data to Enhance Your Divers’ Experience – Peter Letts
Abyss Scuba Diving, nearly twenty years ago, navigated the challenging waters of Sydney's competitive dive…
The Big Event – Harnessing The Power of Local Events for Your Dive Community – Richard Thomas
Scuba diving holds a unique allure, drawing a diverse community of enthusiasts from across the…
Ralph Erickson Educational Foundation (REEF): Building Legacies for Generations – Pat Hammer
As a co-founder of PADI and a friend to many, Ralph Erickson was widely respected…
It’s the Play, Not the Actors: Education and Coral Reef Ecology – Alex Brylske, Ph.D.
As a passionate educator, I've devoted much of my life to teaching marine science and…
Our Take on Training New Divers: A Seven Week Course – Tom Leaird
First, my background. I became a diver with Yscuba in 1961 and an instructor in…
Is It Time To Clean-Up Scuba Diver Research Databases? – Terry Cummins Ph.D.
In my last article for Scuba Diving Industry Magazine, I vetted one of my pet…
From Fear to Triumph: Diving with Polar Bears – Amos Nachoum
The large male polar bear was only fifteen meters away and slowly swimming towards me. I whipped my head around to check in with my safety diver. He was outside his usual place behind me. The bear was getting […]
How to Get Your Business Growing, Part Two: Invite Employees to Help You GROW – Cathryn Castle Garcia
In the first installment of this two-part article, we covered the SMART method of business planning (Specific, Measurable, Attainable/Assignable, Relevant and Time-related). Now that you’re adopting theSMART method to grow your business, it’s important to involve your staff in […]
A Perspective on the Global Coral Bleaching Event – Terry Cummins Ph.D.
There has been much talk over the last 12 months regarding coral bleaching events across the globe. That is, NOAA and the Great Barrier Reef Marine Park Authority (GBRMPA) reports agree the recent global pattern of extreme heat, driven […]
171 DAYS UNTIL THE DEMA SHOW – START PLANNING NOW – William Cline
The DEMA Show is just 171 days away. With only four more issues until our special DEMA Show edition in October, now is the time to start planning. We’re increasing our DEMA issue print run by 250% to ensure […]
Revolutionizing Diver Safety: A New Self-Rescue Solution? – Dan Orr
Last month, in my article The Normalization of Deviance, I highlighted that the leading cause of accidents was “Out of Breathing Gas,” accounting for 41% of cases (see page 18 of the April issue of SDIM). So, when I […]
ADEX Ocean Festival: Celebrating 30 Years of Commitment to Marine Conservation – Ian Bongso-Seldrup
Asia’s premier trade and consumer dive show, Asia Dive Expo (ADEX) celebrated its 30th anniversary over three days in Singapore in April. As well as welcoming more than 150 exhibitors and some 46,000 attendees, approximately 40 percent of which […]
Where Did All This Stuff Come From? Get Serious About Inventory Management – Jeff Cinciripino
If you are like me, you probably have a routine you follow everyday as you make your way to the dive shop. Perhaps it is stopping for coffee, picking up the mail, disarming the alarm system and firing up […]
The Dreams that Feed the Diving Industry: Dive Travel – Brooke Speedy
Dive Travel…the dream product that encourages your customers to spend more money on classes and other products at your dive center and that basically sells itself. This dream product also attracts new customers that want to get certified at […]