Scuba Diving Industry Magazine™
Twenty-three years ago, I started the Cline Quarterly Global Business Sur- veys. To date, that amounts to 93 quarters in which I have sent out essentially the same survey to global dive businesses. I ask two basic questions: 1) How did you do last quarter? and 2) What are your forecasts for next quarter? This survey remains the only global indicator for dive business performance, covering overall gross revenue, certifications, travel, and equipment sales.
Everyone needs to and should participate. It’s a free service, but more importantly, a good opportunity to see how your company compares to others globally on a quarterly basis.
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