Quick dive industry tips, trends, and expert interviews — in under 10 minutes a week.
Real-world tips from travel pros, gear & accessory makers and training agencies on what’s working now in marketing, retail, and engagement.
Coral Reef Restoration in Florida Keys Diving
Coral reef restoration in the Florida Keys is the focus of this episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring Chandler Wright of Mission: Iconic Reefs at Florida Keys National Marine Sanctuary.
Scuba Storyteller Book for Dive Shops & Divers
Scuba Storyteller takes center stage in this episode, featuring acclaimed dive writer Gil Zeimer and publisher Beth Peterson. In this business-to-business conversation, we explore how storytelling, humor, and lived dive experience can become powerful tools.
Diving with a Purpose CARES Initiative – Purpose-Driven Dive Travel
Diving with a Purpose CARES Initiative takes center stage in this episode, featuring Kramer Wimbley, board member of the nonprofit Diving with a Purpose (DWP). This conversation explores maritime archaeology and coral restoration.
College Scuba Programs for Dive Shops & Instructors
College scuba programs represent one of the most overlooked growth opportunities for dive shops and independent instructors, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, Tec Clark explains exactly how to access that market.
Dive Shop Ownership – From College Diver to Caribbean Operator
Dive Shop Ownership is rarely a straight line, and Jeff McNutt’s journey proves just how dynamic a career in the scuba diving industry can be. In this episode, Jeff McNutt shares how a college dive program in Texas led to co-owning one of the premier dive operations in the British Virgin Islands.
Scuba Diving Industry Magazine’s Influence – Reaching the Buyers Who Decide
Dive Retailer Influence is the foundation of how brands succeed in the scuba diving industry, and in this special edition of Marketing Minutes, we break down exactly why. Hosted by Britain Cline and William Cline, this episode pulls back the curtain on the audience, reach, and media tools behind Scuba Diving Industry Magazine.
Dive Gear Progression – How Bonassi Builds Confident Divers
Dive gear progression is one of the most critical yet overlooked factors in keeping new divers committed to the sport. In this episode, we sit down with Shawn Murphy of Bonassi to explore how the right equipment bridges the gap between certification and lifelong diving.
Great Barrier Reef Diving – Heron Island Guide
Great Barrier Reef diving takes center stage in this episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring Deborah Dickson-Smith of Diveplanit and Elliot Peters, Master Reef Guide at Heron Island in the southern Great Barrier Reef, located 80 km offshore in Queensland.
Underwater Archaeology in Florida – 14,000 Years Beneath the Surface
Underwater archaeology in Florida reveals more than shipwrecks — it uncovers 14,000 years of human history hidden beneath rivers, springs, and coastal waters. In this episode, Dr. Melissa R. Price of the Florida Bureau of Archaeology Research shares about underwater archaeology in Florida.
Cape Eleuthera Shark School – Dive the 2,500ft Wall
Cape Eleuthera diving offers some of the Caribbean’s most dramatic wall dives, ethical shark encounters, and group-friendly resort experiences. In this episode, we sit down with Chad Sinden of The Dive Shop at Cape Eleuthera to explore what makes this Bahamas destination a standout for Dive.
Coral Reef Alliance – Protecting Reefs That Divers Love
Coral Reef Alliance is on the front lines of global reef conservation, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with Mandy Norman and Bradley Mart to discuss how science, funding, and community partnerships are driving measurable impact.
Key West Diving Trips – Finz Dive Center Tortugas Adventures
Key West diving trips take on a whole new level of adventure when you head 65 miles offshore to the Dry Tortugas. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts William Cline and Britain Cline speak with Robert Trosset III and Bob Holston from Finz Dive Center in Key West, Florida.
Scuba Travel Philippines – Diving Atlantis Resorts with Marty Snyderman
Scuba Travel Philippines is the focus of this episode, legendary underwater photographer Marty Snyderman joins Scuba Diving Industry Magazine’s Marketing Minutes to discuss polar adventures, underwater photography, and why Atlantis Resorts & Liveaboards in the Philippines are a top destination for divers and dive retailers organizing group travel.
Fiji Dive Resort Secrets – Rainbow Reef & Sustainability
Join hosts William Cline and Britain Cline as they sit down with Marina Walser, Gil Zeimer, and Jone Waitaiti to explore one of Fiji’s most unique dive destinations. Located in the heart of Rainbow Reef, Viani Bay Resort offers boutique, conservation-focused diving just minutes from the world-famous Great White Wall.
Citizen Science Diving – How REEF Engages Divers
With over 30 years of impact, REEF has built one of the world’s largest marine citizen science programs, empowering divers to contribute directly to conservation through fish surveys and data collection. In this episode, we break down how citizen science diving works, why it matters, and how dive retailers and resorts can easily integrate it into their offerings.
Belize Hotel Association – Reefs, Blue Hole & Beyond
Belize dive travel guide for dive retailers and travel planners looking to expand their offerings with one of the Caribbean’s most diverse destinations. In this episode, we sit down with Blanca Lau-Narvaez from the Belize Hotel Association to explore why Belize continues to attract divers from around the world.
Scuba Diving Books & Authors – Best Publishing Insights
We explore how storytelling, marine conservation, and education come together through publishing. PJ shares the powerful real-life inspiration behind his new book, tracing his family’s involvement in early marine mammal protection efforts, including work connected to the New England Aquarium.
Tobago Diving – Live from Beneath the Sea
Tobago diving is gaining attention as one of the Caribbean’s most authentic and underdeveloped dive destinations. In this episode, we’re coming to you live from Beneath the Sea in New Jersey, where we sit down with Pearl Henry from Visit Tobago and Kari Brown from Deep Blue Adventures.
Florida Wreck Diving Boom – Emerald Coast Insights
Joining us are underwater photographers and storytellers Michael Salvarezza and Christopher P. Weaver of Eco-Photo Explorers, who share insights from their latest editorial features. Their work highlights a shifting narrative in Florida diving, especially along the Emerald Coast.
Inside The Bananarama Resort Roatan Experience
Located on the world-renowned West Bay Beach, Bananarama offers easy access, short boat rides, and proximity to the protected marine park, making it ideal for both new and experienced divers. This Roatan dive travel destination stands out with dive sites just 5–10 minutes away.
Bonaire Dive Resort Guide – Divi Flamingo Resort Bonaire
Bonaire dive resort insights take center stage in this episode of Marketing Minutes, featuring Joan Samson from Divi Flamingo Beach Resort & Casino. If you’re a dive retailer, travel planner, or group leader, this Bonaire dive resort conversation offers valuable perspective on Bonaire.
Fort Lauderdale Diving at Sea Experience
Fort Lauderdale diving at Sea Experience takes center stage in this episode as we sit down with Bill Cole, owner of Sea Experience, live from the Beneath the Sea dive show. This conversation highlights why Fort Lauderdale diving at Sea Experience is one of the most accessible and versatile options for diving.
Family Dive Programs – Growing Kids Sea Camp Success
This conversation highlights how family dive programs can drive new revenue, build long-term customers, and introduce the next generation to scuba. Margo shares her experience speaking to over 100 high school and college students about careers in diving, emphasizing the importance of mentorship and trade shows.
Fiji Shark Diving Experience – Pearl Resort Insights
Fiji shark diving experience takes center stage in this episode with Natalie Marletta from The Pearl South Pacific Resort. Discover why this Fiji shark diving experience continues to attract divers from around the world and how The Pearl Resort positions itself as a must-visit destination in the South Pacific.
Pristine Dominican Reefs — Fort Young
Dominica diving experience takes center stage in this episode of Marketing Minutes from Scuba Diving Industry Magazine, featuring Brad Fagan of Fort Young Hotel & Dive Resort. Broadcasting from Beneath the Sea, this conversation highlights why Dominica diving experience is quickly becoming one of the most compelling opportunities in Caribbean dive travel.
Jamaica Diving Travel – Explore Top Caribbean Dive Sites
Javia shares why Jamaica diving travel continues to be a compelling opportunity for dive retailers, travel professionals, and tour operators looking to expand their Caribbean offerings. From warm, consistent water temperatures to diverse dive sites spanning the entire island, Jamaica delivers year-round diving.
Historical Diving Society – Preserving Dive History
Historical Diving Society insights take center stage, recorded live at Beneath the Sea. In this conversation, Ed Uditis from the Historical Diving Society shares how the organization is preserving the rich legacy of scuba diving and honoring the pioneers, equipment, and innovations that shaped the industry.
Black Scuba Divers and NABS – Growing the Next Generation
This conversation highlights how black scuba divers are building community, expanding access, and creating long-term sustainability within the sport. Anthony shares how NABS has grown to approximately 2,000 members and continues to expand through education, outreach, ocean conservation, and leadership development.
Liveaboard Safety Training – Long Island Divers
Filmed on location at Beneath the Sea, this episode highlights how the Long Island Divers Association has spent over 35 years serving the dive community through volunteer-driven initiatives and impactful service projects. Under Barry Lipsky’s leadership, the organization has expanded its reach and earned recognition, including Diver of the Year for service.
Adaptive Scuba Diving with MS | My MS Mermaid Life Story
Adaptive scuba diving with MS takes center stage in this inspiring episode of Marketing Minutes, featuring Adriana Brangi of My MS Mermaid Life. In this powerful conversation, Adriana shares her journey living with multiple sclerosis (MS) and how adaptive scuba diving with MS has transformed her life, purpose, and connection to the ocean.
Roatan Dive Travel Secrets for Retailers | Scuba Co Travel | Marketing Minutes
In this conversation, Yasmany and Lauren share how Scuba Co Travel was built to give dive retailers and traveling divers a higher level of service than the standard wholesaler model. Instead of simply booking trips and stepping away, their team supports customers from departure to return, helping with airport delays, special occasions, certifications, and emergencies.
Red Sea Diving Pioneer Howard Rosenstein | Marketing Minutes
Howard is widely recognized as a Red Sea diving pioneer, International Scuba Diving Hall of Fame inductee, NOGI Award winner, author, and one of the early figures who helped introduce the Sinai and Sharm el-Sheikh region to the global dive community. Howard shares how a chance discovery of Roman coins while snorkeling helped launch his diving career.
Scuba Travel Leadership with David Prichard & Lily Mak
David and Lily share their unique backgrounds, from nuclear physics, engineering, publishing, instruction, underwater photography, and decades of dive travel, to building a life around scuba, storytelling, and adventure. They also discuss the development of the Vari-Fit Snorkel Keeper, a made-in-the-USA product designed to make snorkel attachment faster.
Commercial Diving Careers: From Recreational Scuba to Training
John shares how Hudson Valley Commercial Diving is helping students move from recreational scuba into commercial diving through hands-on training on the Hudson River in Newburgh, New York.
Bright Buoy Brings Color, Sustainability & Women-Focused Gear
Bright Buoy started with coated dive weights made from recycled lead and has grown into a colorful product line that includes dive weights, silicone dive belts, printed belts, fin cases, masks, and others.
Ocean Frontiers & Compass Point Dive Resort: Grand Cayman
During the interview, Britain and Stephen discuss what makes Ocean Frontiers and Compass Point Dive Resort such a strong option for dive retailers, group leaders, and travel sellers planning trips to the Cayman Islands.
Spacefish Army: Bringing Color, Quality & Style to Divewear
Morgan shares the story behind Spacefish Army, a swimwear, divewear, and activewear brand that blends bold design, bright colors, comfort, function, and durability for divers and water lovers. As both Morgan and her husband R.J. are Divemasters, the brand was built from real working dive experience.
DIVEROBOTIX | Marketing Minutes | Long Beach 2026
Scott shares his background as a longtime diver, instructor, and commercial diver, and how that experience led to a simple question: how do you build a sustainable business around scuba diving? That question ultimately sparked the development of their current product line.
American Watersports Association | Marketing Minutes | Long Beach 2026
Clark and Jean share their pioneering role in developing kayak diving, a unique crossover activity that combines paddlesports with scuba diving. Clark and Jean rawing on decades of experience, including work with Ocean Kayak to develop sit-on-top dive kayaks, to explain how this hybrid approach has evolved
NAUI | Marketing Minutes | Long Beach 2026
Victoria shares her experience attending her first Scuba Show and her role in helping grow NAUI’s social media presence—an area of increasing focus under new leadership. By connecting with a younger generation of divers and instructors, NAUI is expanding its reach and building stronger engagement across the industry.
Diveheart | Marketing Minutes | Long Beach 2026
Jim shares news on the upcoming film Sharing Air, a passion project based on a book he co-authored with a close colleague. After years of development, the film has now completed initial editing and early screenings, with plans to enter film festivals and pursue broader distribution.
DiveNewsWire | Marketing Minutes | Long Beach 2026
Scott has been part of the dive industry since 1991 and is celebrating 25 years of DiveNewswire, a weekly business-to-business news distribution service created to help dive companies share important announcements, product news, new services, industry updates, and opportunities with the right audience.
Riptide Sales Group: Dive Lantern Underwater Lights
Dave introduces Nick from Dive Lantern, who walks us through the brand’s range of dive lights, from compact signal lights and tank lights to powerful primary lights for night diving, wreck diving, caves, swim-throughs, lobster hunting, photography, and general underwater exploration.
Riptide Sales Group: Crosskix Travel Shoes
Britain talks with Eric Saligumba, owner of Crosskix, about a shoe designed to go from travel to water to everyday use. Crosskix was created as a versatile travel shoe that can replace flip-flops, gym shoes, and water shoes, helping divers save space in their suitcase while staying comfortable throughout the day.
Riptide Sales Group: SUFFER Warming Coats
In this interview, Kevin, Riptide’s representative for the Pacific Coast to Hawaii, explains why SUFFER is not just for cold-water markets. Evaporative cooling can make divers cold in warm-water destinations too, which is why SUFFER has been popular in areas like Florida and Hawaii as well as colder regions.
Riptide Sales Group Features Victory Custom Apparel
Allie, Riptide’s Victory product expert, explains how Victory helps dive retailers create fully customized sublimated apparel and accessories. With full sublimation, dive shops can take their own logos, trip designs, crew artwork, or retail concepts and apply them to a wide range of products.
Riptide Sales Group: DIVEVOLK Touchscreen Smartphone Housings
DIVEVOLK offers full touchscreen underwater smartphone housings that allow divers to use their phone functions underwater, including photo, video, apps, and more. In this interview, Louis from DIVEVOLK explains how the system gives divers access to the tools already built into their phones.
Riptide Sales Group: Sublue Scooters | Marketing Minutes | Long Beach 2026
Riptide is a nationwide sales and marketing agency representing multiple dive, water sports, and lifestyle brands for retailers. In this interview, Dave gives us a look at their product lines creating interest with dive shops and consumers: Sublue personal underwater scooters.
AI Dive Forecasting: Visibility, Marine Life & Maps
In this episode of Marketing Minutes, we welcome Yaniv Stopnitzky, PhD, founder and lead research scientist at Divesight.AI. Yaniv explains how his background in environmental statistics, marine research, and more than three decades of diving led him to develop an advanced forecasting platform.
This Scuba App Turns Every Dive Into Ocean Data
The Divr scuba diving app combines familiar dive-logging and social features with citizen science. Divers can record dive conditions, identify marine species, document coral health, report bleaching and debris, upload reef imagery and even contribute absence data showing which species were not observed.
DEMA Show Marketing – Get Prepared For The Show
DEMA Show marketing starts long before exhibitors arrive in New Orleans. In this special edition of Marketing Minutes, William and Britain Cline of Scuba Diving Industry Magazine explain why reaching dive retailers before the show can help exhibitors maximize their investment.
Dive Shop Accessories: SasSea Wraps | Marketing Minutes
Dive shop accessories can solve real customer problems while creating valuable add-on sales opportunities for retailers. In this episode, we sit down with Patty Baiano, founder and inventor of SasSea Wraps, to discuss a problem long-haired divers know all too well.
DEMA CEO Julie Anne Fabsik-Swarts on DEMA’s Future | Marketing Minutes
DEMA CEO Julie Anne Fabsik-Swarts joins Marketing Minutes by Scuba Diving Industry Magazine to discuss her new leadership role, the upcoming DEMA Show, and her vision for strengthening the diving industry year-round.
Shore Diving Grand Cayman with Sunset Divers | ISDHF Induction Week
Join Britain Cline, Advertising Sales Manager, and William Cline, Publisher of Scuba Diving Industry Magazine, for a special on-the-road edition of Marketing Minutes during International Scuba Diving Hall of Fame Induction Week.
On the Road at DiveTech | Marketing Minutes | ISDHF Induction Week in Grand Cayman
Kameron shares his remarkable journey into the dive industry, beginning as a Cayman kid jumping off the dock at DiveTech. A chance encounter with Margo Peyton and Kids Sea Camp, including a mask, fins and snorkel that he was eventually allowed to keep, became part of a path that would lead him into professional diving as a dive instructor.
On the Road at Ocean Frontiers | Marketing Minutes | ISDHF Induction Week in Grand Cayman
Stephen shares why East End stands apart, including its remote location, uncrowded diving and more than 55 dive sites to explore. He also explains why Ocean Frontiers and Compass Point Dive Resort work especially well for dive groups, with purpose-built dive boats, dedicated group experiences and the convenience of a land-based liveaboard-style vacation.
A Life of Exploration With Amos Nachoum | Marketing Minutes | ISDHF 2026 Inductees
Amos talks about pioneering dive travel, his decision to focus on encounters with ocean giants, and his lifelong mission to dispel the myth that wildlife is inherently dangerous. He also shares the extraordinary story of diving with polar bears and the powerful message behind those encounters – that humans and wildlife can coexist in moments of understanding and harmony.
Rod McDowell on 44 Years of Cayman Diving | Marketing Minutes | Red Sail Sports & ISDHF
Rod shares how his journey brought him from Australia to Grand Cayman in 1982, his early years in the Cayman dive industry, and the development of Red Sail Sports beginning in 1987. He also discusses the expansion into Tortuga Divers on Grand Cayman’s East End, the continuing appeal of Rum Point and the incredible variety of diving found throughout the Cayman Islands.
Rachael & Michael Steidley talk Mares | 2026 ISDHF Inductee Ludovico Mares | Marketing Minutes
Rachel and Michael reflect on Ludovico Mares’ legacy of innovation and the message he would have for today’s dive professionals: keep improving, keep innovating and continue protecting the underwater world. They also discuss the growth of the HEAD Watersports Group, the importance of maintaining innovation across its dive brands, and what dealers and training centers can expect to hear more about.
Jack’s Diving Locker & Conservation | 2026 ISDHF Inductees Jeff & Teri Leicher | Marketing Minutes
For more than four decades, Jeff and Teri have helped shape diving in Hawaii through dive education, sustainable tourism, conservation and community involvement. Their work with Jack’s Diving Locker has helped establish one of Hawaii’s best-known dive operations while also supporting programs designed to protect the reefs that make diving in the islands so special.
Diving Cayman with Brac Scuba Shack | 2026 ISDHF Honouree Martin van der Touw | Marketing Minutes
Martin shares what makes Brac Scuba Shack different – smaller groups, personalized schedules, flexible dive planning and support for both guided and independent shore diving. The family-owned operation offers boat diving aboard two 36-foot Newton dive boats, shore-diving support, air and nitrox fills, equipment rentals and PADI training.
Cayman Diving History & a Lifetime Underwater | 2026 ISDHF Inductee Ed Uditis | Marketing Minutes
In this episode, they sit down with 2026 ISDHF Inductee Ed Uditis, whose diving career has spanned education, underwater photography, exploration and the preservation of diving history. Ed began diving at age 13, became an instructor in 1967 and later helped develop scuba training programs for marine biology students at the University of Tampa.
Breaking Barriers Through Aqua Hands | 2026 ISDHF Inductee Thomas Koch | Marketing Minutes
Thomas founded Aqua Hands in 2010 to make scuba diving more accessible to Deaf divers and to build stronger connections between Deaf and hearing members of the diving community. He discusses his 31-year diving journey, the importance of teaching sign language to dive professionals, and his hope to inspire the next generation of Deaf scuba instructors.
From Scholar to Dive Professional | 2026 ISDHF Emerging Honouree Olivia Barnett | Marketing Minutes
Olivia shares how receiving the Bob Soto Scholarship helped make it possible for her to pursue professional dive training and become part of a relatively small group of Caymanian dive professionals. She also discusses studying at Falmouth University in the UK, gaining experience in much colder waters, and returning home to continue developing her skills as an underwater photographer & dive instructor.
Kids Scuba Malaysia & Adaptive Diving | 2026 ISDHF Inductee Syed Abd Rahman | Marketing Minutes
In this episode, they sit down with 2026 ISDHF Inductee Syed Abd Rahman of Malaysia, founder of Kids Scuba Malaysia and Diveheart Malaysia Ambassador. Syed has spent decades helping introduce children, young people and divers with disabilities to the underwater world through youth and adaptive scuba programs. Syed discusses how dive professionals can become more involved in adaptive diving.
Cayman Brac Beach Resort | ISDHF Induction Week 2026 in Cayman Islands | Marketing Minutes
For dive retailers, travel sellers and group leaders, Cayman Brac Beach Resort offers a particularly group-friendly setup. The resort features on-site diving with Reef Divers, convenient access to the dock and a valet diving experience designed to make getting in the water as easy as possible. The conversation also explores the resort’s commitment to adaptive diving. Caz explains how accessibility was incorporated into the resort.
Dive Shop Technology – Faster Check-Ins with My Dive Locker
In this episode, we talk with John Renken, developer of My Dive Locker, about a platform designed to make the dive experience easier for both divers and dive businesses. John shares how a frustrating, paperwork-heavy shark diving experience led him to ask a simple question: Why, in 2026, are divers still spending so much time filling out forms and proving certifications before getting in the water?
Dive Shop Software: How OneDive.AI Is Changing Retail
In this episode, we welcome Joshua Underwood, Founder and CEO of OneDive.AI, to explore a new approach to scuba retail management. Unlike traditional point-of-sale systems, OneDive.AI offers a vertically integrated platform connecting dive retailers with manufacturers, distributors, and wholesale suppliers. Joshua demonstrates how dive shops can streamline wholesale purchasing.
From Kelp Forests to NASA With Explorer Photography
Underwater photography takes us from California’s kelp forests to Antarctica’s icy waters and even NASA’s underwater astronaut training facility. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts William and Britain Cline welcome award-winning underwater photographers and filmmakers Steven Lopez and Carmen Obied of Explorers Photography.
Fliptide, Dive Merchandise, and Lifestyle Brands | Marketing Minutes
Fliptide and Benji’s critical marketing insights. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts William and Britain Cline welcome Benji Hassell, Co-owner of Fliptide Provisions. Benji describes his unique insight into the realm of dive merchandise marketing, including lifestyle branding, quality suggestions, and stock optimization.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.