Our dive center is in a midwest USA region with a population of 100,000 within a 30-mile radius. When an interested person inquires about scuba, we direct them to the upcoming “I Tried Scuba” session. If they stop by our store, we hand them a brochure with the date/time and where to meet. We have our en- tire schedule planned out for the whole year so that we can promote whichever session works best for a potential customer… Click to read the full article!
Using Introductory Scuba as a Marketing Tool: Try Before You Buy – Tom Leaird & Brooke Speedy
