For over 25 years, I’ve had the privilege of teaching, training and guiding families – children, parents, and even grandparents – on unforgettable dive trips around the world. Through this experience, I’ve witnessed firsthand the transformative power of children and diving, not only for the families themselves but also for the dive industry. Yet, many dive shops hesitate to embrace this market, citing concerns about liability, resource demands, or the perception that catering to kids is too costly. This mindset is a missed opportunity. Marketing to families is not only easy and lucrative but also essential for securing the future of dive shops and the sport we all love. With approximately 350 families that dive with me each year, I have focused on creating a trust and a bond with my clients. This is an important factor in what keeps them returning for now over 2 decades… Click here to read the full article!
Marketing to Families: A Lucrative Path for Dive Shops – Margo Peyton
