The 2025 Harris Poll & Quad Return of Touch report reveals a powerful cultural and commercial shift that is especially relevant to dive retailers, travel sellers, and advertisers in Scuba Diving Industry Magazine. At its core, the report identifies an accelerating consumer demand for tactile, immersive, and authentic brand experiences – especially among younger, digitally fatigued audiences. For the scuba industry, where hands-on equipment use, personal instruction, and destination experiences are central, this tactile renaissance is not just affirming – it’s a call to action… Click here to read the full article!
The Return of In-Person Shopping & Print Magazines – William Cline
