At the Scuba Show in Long Beach this past June, we interviewed the late Jerry Beaty, one of the industry’s most respected voices and someone who understood the business of diving better than anyone. When asked about the role of retailers today, he summed it up perfectly:
“Dive shops are the front door to the whole sport. It’s also the beginning and end of the industry.” – Jerry Beaty… Click here to read the full article!
Jerry Beaty Was Right – It All Starts in the Dive Shop – William Cline
