Our broad circulation gives our writers perspective, gives our advertisers meaningful reach, and gives this magazine a stronger voice in the industry.
Spring is in the air in Texas, yes Texas, our home base for the magazine. And while we publish from here, this issue in print and digital reaches dive professionals in nearly every corner of the diving world each month. Our core audience remains North American dive retailers, but our reach extends far beyond that, and that matters
Why does it matter? Because the wider and more engaged our readership is, the more valuable this magazine becomes to both readers and advertisers. We print and mail to 986 brick and mortar dive retail centers in the USA. Our digital publication now reaches nearly 12,000 dive pros in North America, along with over 7,000 across Europe, Asia, the Middle East, Africa, the Caribbean, Central America, and South America.
That broad circulation gives our writers perspective, gives our advertisers meaningful reach, and gives this magazine a stronger voice in the industry. It also means the businesses that advertise here are not just supporting a publication, they are supporting an industry conversation that reaches dive professionals around the world.
That is why your engagement matters.
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If you see a product, service, trip, destination, or company in these pages that could benefit your business, please click through, scan the QR code, call, or email them. Even one inquiry tells an advertiser their message is being seen. Those responses help them measure results, and they help us continue growing a magazine that is 100 percent advertiser supported.
So if you value these articles, please do more than read them. Support the companies that support this magazine. Visit their websites. Ask a question. Request information. Make the call. Tell them you saw them in Scuba Diving Industry Magazine. That kind of engagement matters more than you may realize.
And one more important reminder, sign up your staff for the digital edition.
Your instructors, divemasters, repair technicians, retail team, travel staff, boat crew, and office team can all benefit from staying informed. When your staff reads the magazine, they become better equipped to understand trends, training, travel, safety, customer service, and the business side of diving. That makes your whole operation stronger.
We only email a few times each month, so this is not about adding clutter to anyone’s inbox. It is a simple, free way to help your team stay connected to the broader industry and better understand the vendors, ideas, and issues shaping our business.
So please take a moment to sign up your staff and encourage them to read each issue. The more informed your team is, the better prepared they are to serve your customers and represent your business.
Thank you for reading, for engaging, and for supporting the advertisers who make this publication possible.
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