For most dive shops, travel is one of the four pillars of your operation and can be as important to your topline revenue and profitability as equipment sales, training, and service. Having a robust slate of trips on your calendar is key to keeping your customers engaged. Your customers who travel regularly with you normally purchase more gear, have that equipment serviced with you, and also look for additional training to prepare for their next adventure… Click to read the full article!
Collaborating with Dive Travel Partners to Boost Business – Jeff Cinciripino
