You’ve worked hard to create a comfortable and exciting diving destination, whether it is a land-based resort or a dive boat operation. Now you just need customers. How can you build your business so that it is near or at capacity each week?
While advertising and social media marketing can get your name and message out to potential customers and reign in couples or small groups of friends or family for a visit, how do you attract the large groups that will help fill up your destination? Who are your advocates (promoters) out in the world that will lead these large groups back to your piece of paradise..? Click here to read the full article!
Using FAM Trips to Grow Your Dive Destination – David Prichard & Lily Mak
