Most instructors dreaming of shop ownership imagine the Instagram-worthy parts first – the logo on the door, the pool full of new students, the exotic trip calendar. That’s natural. But the truth is, the first thing you need isn’t a logo or a lease. It’s a plan. A strategic plan is your compass. It’s what keeps you oriented when the current picks up, and it’s what makes sure you’re swimming toward the shop you actually want to own… Click here to read the full article!
The Giant Stride, Part 3: Plan Before You Plunge – Michael Connors & Rachael Scott
