Shark Forward: Stay Sharp in Mid-Summer – William Cline

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Welcome to my new series using real world business instincts inspired by marine life. I hope you enjoy this new column!
Mid-summer. For dive pros, this is when things really ramp up. Staff schedules are packed, boats are full, phones are still ringing, and your shop feels like Grand Central Station. The long days, long nights, equipment demands, group trips, and last minute changes can be overwhelming. But this is also when the best opportunities surface, and when a strong team and sharp focus matter more than ever… Click here to read the full article!