New issue helps dive professionals prepare for DEMA while tackling retail performance, safety, training, research, travel and changing customer demographics
PLANO, Texas – August 29, 2026 – Scuba Diving Industry Magazine has released its August 2026 Pre-DEMA Issue, bringing dive professionals a mix of business strategy, safety, training, retailing, industry research and travel content as the industry begins preparing for the 2026 DEMA Show in New Orleans.
The digital August issue is available now. Readers can access the complete issue, individual articles and additional resources through the August Issue Hub. U.S. dive stores should also watch their mailboxes for their printed copies arriving next week.
READ THE AUGUST 2026 ISSUE HUB
The August cover features Martin Broen’s dramatic photograph of Cenote Dos Pisos in Yucatán, Mexico, and leads with “Your DEMA Game Plan: The Meetings, Seminars & Strategies That Make the Show Pay Off.” The issue focuses on helping dive professionals strengthen safety, retail performance, training, travel planning and customer engagement while preparing for the industry’s biggest annual gathering.
“With DEMA only a couple of months away, this issue is really about helping dive professionals make better decisions before they ever arrive at the show,” said William Cline, Publisher of Scuba Diving Industry Magazine. “At the same time, we wanted to give readers practical ideas they can use immediately in their stores, training programs and day-to-day operations.”
Inside the August 2026 Issue
FROM THE PUBLISHER
It’s DEMA Show Season: Why That Matters
By William Cline
Why the DEMA Show continues to play an important role in connecting the diving industry, preparing businesses for the coming year and bringing professionals together.
SAFETY
Why Safety-First Dive Professionals Are Needed Now More Than Ever
By Dan Orr
A look at how conservative judgment, preparation and consistent professional behavior create a stronger culture of safety throughout diving.
SAFETY
My Experience: Carbon Monoxide Poisoning Is No Joke!
By Marty Snyderman
Snyderman shares his frightening personal experience with carbon monoxide poisoning and explains why contaminated breathing gas deserves greater attention throughout the diving community.
RESEARCH
Q2 Survey Finds a Widening Divide Across Dive Industry Performance
By William Cline
The latest quarterly industry research finds travel showing greater resilience while gross revenue and equipment sales remain under pressure, offering dive businesses an important look at current market conditions.
DEMA SHOW
DEMA Educational Seminars: Your Staff Boot Camp
By Gil Zeimer
A practical look at using DEMA’s educational opportunities to strengthen staff skills, improve business performance and get more from the show.
DEMA SHOW
A Retailer’s Guide to Prepare for the DEMA Show
By David Prichard & Lily Mak
Strategies for planning meetings, travel, staff responsibilities and show priorities before arriving in New Orleans.
RETAILING
From Pegboard to Profit: Making Accessories Easy to Buy with Visuals & Events
By Suuz Martines
Creative merchandising ideas that can make smaller accessories easier to discover, easier to buy and more profitable for dive retailers.
TRAINING
Capturing the Magic: A New Generation of Underwater Photographers
By Margo Peyton
A look at introducing younger divers to underwater photography and helping a new generation discover the creative side of diving.
TRAINING
Beyond the Minimum: The Meaning of a “Reasonably Prudent Instructor”
By Richard Thomas
An examination of professional judgment, instructional responsibility and why meeting minimum standards should not always define the limits of good instruction.
ECO PRO
Building the People Who Deliver the Promise: The Rise of the Eco Pro
By Alex Brylske, Ph.D.
Why environmental knowledge and interpretation are becoming increasingly important professional skills for dive operators and their staffs.
TRAVEL & TOURISM
Australia’s Six Most Exciting Dives
By Deborah Dickson-Smith
Six standout Australian dive experiences offering dive professionals new ideas for travel programs and customer adventures.
BUSINESS EDU
A Generational Approach to Marketing
By Cathryn Castle Garcia
How dive businesses can better connect with different generations by understanding the motivations, expectations and trust signals that shape purchasing decisions.
BUSINESS EDU
Top 10 Ways to Be a Better Dive Professional – Part 1
By Jeff McNutt
Practical ways working dive professionals can strengthen their performance, judgment, customer relationships and professionalism.
The complete August Issue Hub includes direct access to all of these articles, the full digital magazine and information from the companies supporting Scuba Diving Industry Magazine.
EXPLORE THE COMPLETE AUGUST ISSUE
Next Up: The Big September DEMA Show Issue
Advertising reservations are now being accepted for the September 2026 DEMA Show Issue, Scuba Diving Industry Magazine’s biggest DEMA issue of the year.
The September issue gives advertisers exposure before, during and after the DEMA Show. In addition to the magazine’s regular print and digital distribution, printed copies will be distributed in the DEMA Show registration lobby in New Orleans, putting advertisers directly in front of dive professionals as they arrive at the industry’s largest annual gathering.
The special issue will also serve as a show-planning resource with DEMA exhibitor information, booth numbers and sponsored seminar information, giving attendees reasons to keep and reference the magazine throughout the show.
For DEMA exhibitors, destinations, manufacturers, training agencies and other companies that want to reach dive retailers and professionals before purchasing decisions are made on the show floor, the September issue provides an opportunity to begin building awareness before attendees arrive and reinforce that message during the show.
Advertising space is limited. To reserve space in the September DEMA Show Issue, contact Scuba Diving Industry Magazine at britain@scubadivingindustry.com.
View Scuba Diving Industry Magazine’s advertising information