Dive Training for Gen Z: How to Attract and Retain the Next Generation – Tec Clark

Scuba Diving Industry Magazine Tec Clark Embrace Gen Z Generation Business

I hear it all the time, “What’s with these kids today?” Frankly that sentiment has been around for hundreds of years, as generations grasp with the differences of the generations after them. But this is a legitimate question! And right now, that sentiment is referring to a specific generation that is at the forefront of diving and is also entry-level working age. The generation is called Generation Z and for the last 13 years I have had the pleasure of both teaching and supervising Generation Z individuals at Nova Southeastern University’s Academic Diving Program. The purpose for this article is to help you understand both the quirks and qualities of this population as diving students, dive professionals and dive center staff… Click here to read the full article!