I don’t have an MBA, so it might not surprise you that I don’t run my businesses the way a business school graduate might. Sales forecasting is a prime example. A lot of companies spend a great deal of time, energy, and money trying to determine the total size of the market and estimate what percentage of the market they can capture. They think it’s important to put a lot of effort into analyzing the various factors that might impact their business… Click here to read the full article!
Setting Clear Business Goals in the Scuba Industry – Wayne B. Brown
