Merging the cultures of diving and fitness benefits both diver health and dive business success. At the heart of both activities is community. Whether small or large, a strong client community is vital for long-term growth in either industry.
Dive centers are uniquely equipped to build this kind of community—particularly through dive clubs. These clubs connect divers socially and keep them engaged with the shop. Clubs host presentations, organize group travel, and create their own identities through events, mascots, and volunteer work. The friendships formed often last a lifetime… Click here to read the full article!
Creating a Group Fitness Program for Your Store – Gretchen M. Ashton
