The Return of Touch Report: What it means for advertisers in Scuba Diving Industry Magazine
A new 2025 Harris Poll study reveals a major shift in consumer behavior: people are craving tactile, real-world experiences — and print is back in style. Here’s what matters for dive retailers, manufacturers, and tourism boards:
🔹 71% of consumers say print magazines feel more authentic than digital ads
🔹 78% of Gen Z & Millennials have been influenced by print to choose a brand
🔹 76% say in-person experiences deepen their connection to brands
🔹 65% look forward to receiving catalogs and magazines
🔹 84% want brands to blend digital with real-world experiences
💡 Scuba Diving Industry Magazine delivers exactly what today’s dive professionals want:
✔️ A trusted, niche print publication
✔️ Shared in dive stores and passed around staff
✔️ Supports immersive, offline engagement that builds loyalty
Bottom Line:
If your brand is targeting dive retailers, instructors, or travel pros, print works. Reach decision-makers where they trust the message — in the pages of Scuba Diving Industry Magazine.
Read the full report here: