Throughout each year, DEMA conducts valuable industry research on recreational diver behaviors, consumer buying habits, manufacturing practices, business operations, and more. In February 2024, DEMA initiated the Retailer Advertising Research Survey, which garnered responses from over 280 retail dive centers worldwide, 81% of which were based in the United States and the rest from various countries globally. Last month, DEMA released the findings of this survey in a comprehensive report that is available for download…Click to read the full article!
DEMA 2024 Advertising Survey: Insights for Dive Retailers – Tom Ingram
