Today’s dive gear buyers aren’t making decisions in isolation. According to the latest Quad/Graphics consumer behavior research, 71% of shoppers still visit brick-and-mortar stores, but almost all of them – 89% – have started their journey online. They’re searching for products, comparing pricing, reading reviews, and checking availability long before setting foot in a shop. For dive retailers, this means that aligning digital and in-store marketing is no longer optional; it’s a competitive necessity… Click here to read the full article!
Turning Online Clicks Into In-Store Sales – William Cline
