I recently had the pleasure of hearing marketing expert Marcus Sheridan give a talk about how to increase revenue by crafting marketing messages that position a business as trustworthy. This is especially important in our industry because the sport of scuba diving is not without risk. Our customers rely on us to provide training, equipment, and travel opportunities that mitigate the inherent risks associated with scuba diving and being in or on the water… Click here to read the full article!
The Honest Truth: A Different Kind of Show-and-Tell for Business Success – Cathryn Castle Garcia
