Your dive center may have quality gear to sell and experienced instructors to teach the skills needed to be a scuba diver, but are you able to fulfill a customer’s “desire?”
The goal of most scuba divers is to travel to an exotic tropical location to see amazing underwater critters and pristine coral reefs. If your business isn’t centered on fulfilling these dreams with active dive travel adventures, then your customers are likely to go to another dive shop that does cater to their cravings… Click here to read the full article!
Expanding Dive Travel Offerings: A Guide for Retailers to Increase Profit – David Prichard & Lily Mak
