In 2023, DEMA conducted a consumer survey with over 8,700 divers responding. Based on this extensive survey, approximately 40% of respondents in the U.S. are over the age of 55. When asked what influenced their purchasing decisions for training, equipment, and travel, an astounding 89% said print magazines had an impact on their choices… Click here to read the full article!
Print Media Still Matters: Why Dive Retailers Must Reach Older Divers in 2025 – William Cline
