Dive Industry Audience

Connecting You to the Dive Industry’s Decision-Makers

The only printed monthly trade publication reaching 100% of U.S. dive retailers, plus a global digital circulation in 165 countries.

Who is our audience? Watch our short video:

From dive shops and instructors to liveaboards, resorts, manufacturers, and media/NGOs, our readership covers the full spectrum of the dive industry.

Why Reach Dive Retailers in the USA?
Because retailers decide what gets 
sold, booked, and recommended.

Geographic Reach

Audience Fast Facts

Why Reach Dive Retailers in the USA? Because retailers decide what gets sold, booked, and recommended.

📌 17,500 digital readers per month 📌 45–54 average age

📌 13,300 pages read per issue 📌 75% read on desktop

📌 45,208 average digital interactions per month

Retailers don’t just skim our magazine –  they rely on it.
Our 2025 Reader Survey highlights:

  • 77% of U.S. dive retailers read every issue
  • 85% share the digital edition with staff
  • 87% find our content relevant to running their dive business
  • Used in staff meetings, break rooms, and internal training

Retailers trust us… so should you! We’re not just delivering ads – we’re part of how dive businesses stay informed and make decisions.

🎯 [Reach Dive Pros Now]