The 2025 Mid-Year Report by the Diving Equipment and Marketing Association (DEMA) emphasizes its role as the central catalyst for collaboration within the diving industry. Amid evolving market dynamics and economic shifts, DEMA delivers value to its diverse membership – including retailers, dive operators, manufacturers, training agencies, media, and service providers. Its structure, spanning six membership classes, allows the organization to respond effectively to stakeholders across the diving ecosystem… Click here to read the full article!
DEMA Association Mid-Year 2025 Update – Tom Ingram
