Dive stores might be missing the boat and losing thousands of dollars. Teaching continuing education can channel thousands of additional dollars into your dive center. Here is my simple business plan.
Most of us are already teaching CPR and AED. Put signs up in your store offering on-site training at the student’s location. Create a business card specifically promoting CPR classes. Plenty of businesses need this training, and if they trust you with scuba, they will trust your emergency-care knowledge too. Be sure to ask what they have been paying – you may be shocked at how much you can reasonably charge for CPR and AED training… Click here to read the full article!