7 Books That Will Supercharge Your Dive Business in 2026 – Cathryn Castle Garcia

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If you’ve read my previous columns or attended one of my sessions at DEMA, it’s likely you already know I love reading books about branding and marketing, neuroscience, creativity, and personal development. There’s no denying I’m a nonfiction book nerd.

I had such a great time speaking to and sharing business strategies with dive professionals at the recent DEMA trade show in Orlando that I’ve promised to offer a “DEMA Do-over” series of Zoom sessions in January. I’ll repeat all my DEMA speaking gigs to help dive pros jumpstart their productivity in the year ahead… Click here to read the full article!