Welcome to my new series using real world business instincts inspired by marine life. I hope you enjoy this new column! October in the dive industry is a strange and beautiful in-between. The summer surge has slowed. The panicked last-minute students are fewer, the walk-ins have tapered off, and (if you’re lucky) the shop no longer feels like a non-stop fire drill. But don’t get too comfortable, because the next wave is already building… Click here to read the full article!
Sea Turtle Strategy: Pace Yourself for a Powerful Finish – William Cline
