How big is our industry, really? That question comes up often – and for good reason. While there are a few studies and even a book or two floating around, most estimates of the global dive market vary widely. Why? Because the dive industry is largely private. With very few publicly traded companies, there’s little obligation to report earnings, making reliable data hard to come by. Most industry estimates rely on data from a small handful of known companies, then attempt to extrapolate the rest. But given the highly fragmented and global nature of our industry, that method is flawed at best. It’s like trying to estimate the size of the ocean by looking at a single reef… Click here to read the full article!
How Big Are We As A Global Industry In Terms of Sales – William Cline
