Real dive shop strategies, stories, and tips—straight from the retail frontlines.
Scuba Retail Success Tips from International Scuba, Dallas, TX
From concierge scuba classes to the power of saying yes to snorkelers, this conversation is packed with actionable dive shop strategies. Rich and Jen share what it means to create events that keep divers coming back, and shift your business model to meet new demand.
How to Sell a Dive Shop: Tips from a Scuba Retailer
Thinking of selling your scuba dive shop? Learn how Jeff Cinciripino successfully planned and executed his dive shop sale. In this episode Scuba Diving Industry Magazine publisher William Cline and co-host Britain Cline dive deep into the full journey.
Dive Shop Ownership Success | American Dive Zone Story
Dive Shop Ownership comes with challenges, rewards, and plenty of lessons learned. In this episode of From Behind the Counter, we sit down with Michael Connors and Rachael Scott to share their journey from corporate careers to thriving dive shop owners.
Scuba Dive Shop Success & Exit Strategy with Steve Weaver
Running a successful scuba dive shop takes more than just training and retail—it’s about customer service, travel programs, and long-term planning. In this episode, we sit down with Steve Weaver to share his 40+ years of experience in the dive industry.
Patrick Hammer on Selling & Growing Dive Retail
Dive shop marketing tips are essential for retailers navigating today’s scuba industry. In this episode of From Behind The Counter, we sit down with Patrick Hammer, former dive shop owner, course director, and longtime contributor to the dive industry.
Dive Shop Tips With Bob Hathaway – Route 66 Retail Playbook
Dive Shop Marketing Tips for retail growth from a shop that’s done it for 25 years. In this episode, you’ll hear how an “unlimited” personal-gear bundle increased sales, why education-first selling beats price matching, and how creative community events keep customers engaged.
Dive Retail Success – How Divers Den Thrives on the Great Barrier Reef
Dive retail success takes on new meaning at Divers Den Australia, one of the largest and most respected scuba operations in Australia. In this episode, we sit down with Charlotte and Beto Barbosa, whose journey has taken them from the Bahamas to the heart of the Great Barrier Reef.
How Dive Shops Thrive with Community & Travel Programs
Dive Shop Marketing Tips take center stage in this retailer-focused episode. We sit down with Brooke Speedy, manager at Tom Leard’s Underwater Service in Muncie, Indiana, to unpack proven strategies that keep customers engaged year-round.
William Cline, of Cline Group & Scuba Diving Industry Magazine Interview
How William Cline, of Cline Group & Scuba Diving Industry Magazine, started in the diving industry – creating Scuba Diving Magazine in the early 90s for Rodale Press and more on DAN Cast, 2025. Podcaster, Magazine Producer, Diver, and staple of the industry.
Your next Level Up: From Behind The Counter episode is almost ready.
Retailer-to-Retailer: A Video Podcast Series
Get lean, actionable insights straight from the dive shop floor—shared by the experts themselves: other retailers. New episodes drop weekly. Real talk. Real tactics. Real results.
Coming soon!
Your next Level Up: From Behind The Counter episode is almost ready.
Retailer-to-Retailer: A Video Podcast Series
Get lean, actionable insights straight from the dive shop floor—shared by the experts themselves: other retailers. New episodes drop weekly. Real talk. Real tactics. Real results.
Coming soon!
Your next Level Up: From Behind The Counter episode is almost ready.
Retailer-to-Retailer: A Video Podcast Series
Get lean, actionable insights straight from the dive shop floor—shared by the experts themselves: other retailers. New episodes drop weekly. Real talk. Real tactics. Real results.
Coming soon!