Quick dive industry tips, trends, and expert interviews — in under 10 minutes a week.
Real-world tips from travel pros, gear & accessory makers and training agencies on what’s working now in marketing, retail, and engagement.
Inside Aggressor Adventures’ Global Marketing Playbook
Wayne Brown, CEO of Aggressor Adventures, shares how regionalized, flexible marketing strategies help his global brand stay ahead — from ad content to currency-based budgeting decisions.
Bimini An Ideal Group Dive Destination – With Neal Watson
Neal Watson of Bimini Scuba Center shares why Bimini is a smart, accessible choice for dive retailers planning group travel. From ferry and seaplane access to hammerheads, dolphins, and reef dives.
Revolutionizing Dive Masks: No-Fog Tech with Fog-X
Karl Hamouche of Fog-X Solutions shares how his anti-fog film is changing the way divers prepare their masks. Learn how the product works, what masks it fits best, and how dive retailers can join the wholesale program.
Creating Lifelong Divers: SEI’s Student-First Training Philosophy
SEI CEO Jim Gunderson shares how flexible, student-focused training builds confident divers and lasting instructor relationships — plus how SEI supports dive retailers with tools to boost education and retention.
Suuz Martines on Retail Success and Sustainability with ScubaDoRag
Suuz Martines, founder of ScubaDoRag, shares how her Made-in-USA dive apparel drives impulse buys, supports eco-conscious retail, and celebrates identity and community in diving — all while helping shops boost revenue.
Aqualung Innovation, Ambassadors
& Retail Support
Brent Beringhaus, of Aqualung Group, shares the tech behind the new AquaSense regulator, how Ocean Ambassadors support dive pros, and why innovation and instructor influence are key to Aqualung’s success in retail and training.
Deep Blue Adventures on Selling Travel, Experiences & the Dive Lifestyle
CEO Cheryl Patterson explains why dive shops should sell adventure, not just equipment. Boost profits through travel, create immersive experiences and Deep Blue’s Pro Partner program.
Lita’s All Natural: From Dive Trips to DEET-Free Insect Protection
Lita Davis shares how her dive travels led to the creation of a plant-based, eco-conscious insect repellent brand. She discusses product development, sustainability, wholesale strategies, and her partnerships.
Volivoli Beach Resort on Why Fiji Is Perfect for Group Dive Travel
Simon Doughty shares how Volivoli Beach Resort supports dive groups, instructors, and travel pros with world-class diving, upscale accommodations, and seamless logistics — all just one flight from the U.S.
Explorer Ventures Builds Long-Term Partnerships with Retailers & Travel Sellers
Clay shares how Explorer Ventures supports dive shops with flexible group travel, sustainability leadership, and long-term collaboration—proving that success in the dive industry starts with strong partnerships.
NAUI’s Approach: Empowering Instructors Through Standards, Autonomy, & Innovation
NAUI discusses instructor autonomy, global training standards, their innovative programs, professional development pathways, equipment endorsements, and marketing strategies aimed at empowering scuba instructors worldwide.
SSI’s Digital Evolution: Leveraging Apps, Eco-Certifications, and Partnerships for Growth
SSI’s digital transformation via app-driven engagement, eco-certifications, social media campaigns, retailer support, partnerships to expand outreach, boost sustainability education, and increase student retention.
Garmin’s Dive Tech Innovations: Enhancing Safety, Connectivity, and Dealer Support
Garmin’s Patrick Danko outlines innovations in dive safety and connectivity: Descent X50i & G2 computers, dive readiness biometrics, and comprehensive dealer support.
Liz Parkinson Shares Her Journey From Dive Instructor to Hollywood UW Stuntwoman
Liz Parkinson recalls certifying Britain & Cayman Cline 17 years ago and shares her path from Bahamas dive instructor to Hollywood stunt diver, blending passion for water with film industry success.
PADI Mermaids, Ocean Conservation, and Dive Shop Opportunities
Mallory shares how she turned childhood dreams into Adventure Mermaids, teaching ocean-safe mermaiding through dive shops with low gear costs, conservation focus, and creative revenue potential.
Marketing Minutes From The Scuba Show with Deborah Dickson-Smith of Diveplanit Travel
We sit down with Deborah Dickson-Smith, co-founder of Diveplanit Travel. Based in Australia, Deborah shares how she transformed a dive blog into one of the region’s most respected dive travel wholesale businesses.
Gretchen Ashton of ScubaFit joins Marketing Minutes Live from the Scuba Show
Gretchen shares how her background in fitness & her passion for diving merged to fill a much-needed gap in diver wellness, performance, and safety helping instructors integrate fitness into their teaching.
Connecting Divers Worldwide: Mark Evans of RORK Media live from the Scuba Show
Mark walks us through the growth of RORK Media from its UK roots to its international expansion—covering the power of in-person dive shows, print and digital media, and why connection is the lifeblood of the dive industry.
Ingrid Barrios of Ibagari Boutique Hotel in Roatán Joins Marketing Minutes at the Scuba Show
Ingrid shares how Ibagari combines world-class diving on the Mesoamerican Barrier Reef with a peaceful, intimate atmosphere—ideal for dive shops looking to bring small-to-medium-sized groups for an unforgettable dive and stay experience.
Experience the Bula Spirit as Dive Tourism Fiji joins Marketing Minutes live from the Scuba Show
Tourism Fiji’s Kathy Koyamaibole and Junior explain why Fiji is more than a dive trip. From world-class diving to immersive cultural traditions, Fiji welcomes divers into its communal, living culture with open arms and the incredible, unforgettable “Bula Spirit.”
Diving as a Lifestyle with Photographer & Filmmaker & Photo Ambassador at Atlantis Philippines Marty Snyderman
With over 15,000 dives and five decades in the dive world, Marty Snyderman shares powerful reflections on photography, travel, wildlife, and how diving became more than just a job – it became a career built not just a sport, but a way of life.
Undiscovered Diving at Clearwater Paradise Resort, Guanaja, Honduras on Marketing Minute at the Scuba Show
Guanaja may be the least-known of the Bay Islands – but that’s exactly what makes it so special. Clearwater Paradise is a 20-person, boat-access-only, all-inclusive dive resort offering pristine reefs, and personalized service.
Jeff Birch of Small Hope Bay Lodge —one of the longest-running dive resorts in the world.
Jeff shares fascinating stories about Small Hope’s legacy, how they cater to divers, supports environmental initiatives and how the resort supports dive retailers and travel sellers with group programs.
Shelli Hendricks, Blue Horizon Solutions & Jean Henry, American Water Sports Association
Shelli brings executive coaching and diver development into the scuba world, while Jean is pioneering kayak and paddleboard diving, opening up new adventure markets and cross-sport education.
Britain Cline chats with Jerry Beaty, a true veteran of the dive industry who’s been immersed in the sport since 1976.
From selling dive gear in the early days to witnessing the evolution of modern dive retail, Jerry offers insights on the importance of dive shops, the emotional connection between divers & instructors, and how this industry has changed.
Luxury Valet Diving in the Cayman Islands | Clearly Cayman Resorts on Marketing Minutes
Sarah Jane Harland, Sales & Marketing Manager dives into what sets Clearly Cayman apart—from signature valet-style service to customizable dive travel packages across their Cayman Island resorts. Plus, discover exclusive pre-DEMA specials.
Aggressor Adventures’ Make a Difference Challenge – Acts of Service
Aggressor’s CEO, Wayne Brown, discusses their Challenge Coin and explores how giving back can be built into your brand- whether you’re a global liveaboard company or a local dive shop. “We all can do something to give back… even if you’re a small dive shop.”
Dive Career Training, VA Benefits & Eco Programs at Sea Experience Florida
Discover how Sea Experience in Fort Lauderdale offers immersive dive career training, supports veterans with VA benefits, and promotes ocean-friendly eco programs — all while showcasing world-class Florida diving opportunities.
IDC Dive Instructor Training in Thailand: Sairee Cottage Insights
Explore how Marcel van den Berg of Sairee Cottage Dive Resort’s IDC training in Koh Tao blends e-learning, live instruction, and community support to transform divers into confident, skilled, and market-ready instructors.
Pro Dive International Group Travel, Conservation, & Dive Event Strategies
Discover Pro Dive International’s group dive travel strategies, eco-tourism initiatives, & partnership marketing ideas for dive professionals, featuring cenote diving, shark conservation, across Mexico and the Caribbean.
DAN Insurance & Safety Programs for Dive Pros | Marketing Minutes
DAN’s dive safety programs, include liability insurance for instructors and dive shops, business membership benefits, professional risk resources, and new retail marketing kits. DAN’s commitment to safety research, and why every dive pro should consider DAN membership
Ocean Encounters Curaçao: Dive Boats, Shore Diving & Reef Renewal
aA PADI Five-Star Dive Center, Ocean Encounters Curaçao partners with Lions Dive Beach Resort & Sunscape Curaçao Resort to deliver an incredible shore diving and boat diving experience. Their convenient beachfront locations, dedicated dive staff, and sustainable tourism are the focus.
Stream2Sea Reef-Safe Innovative Dive Retail Strategies & Products
Stream2Sea uses rigorous lab testing to validate reef-safe claims, setting itself apart from competitors. Learn actionable insights on sustainable dive retail strategies, including their co-branding program, wholesale opportunities & partnerships with the industry.
ScubaFit Specialty: Boost Diver Safety & Dive Shop Success
ScubaFit is the world’s only fitness certification for divers endorsed by both PADI & the International Sports Sciences Association. Explains how dive retailers & instructors can integrate the ScubaFit Diver course to create safer divers & boosting customer retention.
Family Dive Travel: Kids Sea Camp Marketing Secrets
Discover family dive travel marketing strategies, including how to build a safety-focused youth scuba diving program, how to market to parents and grandparents, and how to keep divers coming back for years — building a loyal, multi-generational community of divers.
DOXA Dive Watches & Jacques Cousteau Legacy & Retail Tips
Shares DOXA’s rich legacy & explains how the brand connects with today’s dive professionals and retailers. Whether selling to tech divers, recreational travelers, or watch enthusiasts, you’ll discover how DOXA’s lineup—from the entry-level to the pro-grade – offers value.
TUSA Dive Gear Innovations & Retail Tips with Scott Sanders
TUSA remains a family-owned dive equipment manufacturer that controls its production process and quality. Insider knowledge on how TUSA supports local dive shops with stocking programs, pro incentives, & smart inventory solutions to compete with online giants.
Sun Divers: How Dive Shops Win with Small Groups & Eco Strategy
Discover how Sun Divers Roatan blends small-group dive experiences, luxury service, & reef conservation to build customer loyalty & long-term profitability. How capping dives at 6 guests, pre-assembling gear, and hotel partnerships increases both guest satisfaction.
SeaLife Cameras: Easier Underwater Photos, Bigger Profits
SeaLife is the only imaging brand 100% focused solely on scuba diving. From the legendary Micro 3.0 with its permanently sealed design, to the smartphone-ready SportDiver S and Ultra Housings, their products are engineered for simplicity, safety, and growth.
Group Dive Travel Made Easy with Quest Dive Adventures
Insider tips on group travel planning, destination trends, and hidden gems—like night diving the piers of St. Croix or witnessing monk seals in Portugal. Explore how working with a dive travel wholesaler helps retailers save time, money & boosts profits.
Scuba Safety Gear That Keeps Divers And Shops Ready
Dive 1st Aid has become the gold standard in scuba first aid kits, explaining how dive retailers can benefit from easy-to-sell, expiration-proof first aid solutions tailored to their customers. A leader in custom medical kits for recreational and commercial diving.
Scuba In Solomon Islands: Fatboys Resort Marketing Tips
Explore how a remote dive resort markets itself globally, grows dive bookings, and offers unforgettable WWII wreck and reef diving. Fatboys Resort is quickly becoming a top destination for adventurous divers seeking history-rich wreck dives and vibrant reefs.
Adaptive Scuba Diving with Dive Pirates
Adaptive scuba diving is transforming lives. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, we spotlight the incredible work of the Dive Pirates Foundation, a nonprofit bringing inclusive dive training to veterans and adaptive divers across the U.S.
Renowned Scuba Diving Author Eric Douglas
Scuba diving author Eric Douglas joins the 50th episode of Marketing Minutes to share how his thriller novels bring the ocean to life for divers and non-divers alike. From Grand Cayman to North Carolina, Eric’s stories blend realistic diving adventures with page-turning suspense.
RAID International CEO on Dive Training Innovation
RAID International is reshaping scuba diving education—and today, we hear directly from Sabatino “Dino” Bianco, CEO of RAID International, about how their diver-focused approach, technology integration, and strong environmental values are transforming the future of dive training.
Scuba Diving Marketing Tips with Cathryn Castle Garcia
Scuba diving marketing is more than selling gear—it’s about telling the right story. In this episode, Cathryn Castle Garcia, owner of Clear Story Coach and co-owner of C2G2 Productions, explores how dive retailers and pros can strengthen their branding, storytelling, and customer connections.
Eco-Conscious Diving in Raja Ampat with Joane Timm
In this episode of Marketing Minutes by Scuba Diving Industry Magazine, William Cline and Britain Cline talk with Joane Timm, from Meridian Adventure Dive in Turkey & Raja Ampat, Indonesia, to talk about eco-friendly dive practices, the famous Coral Triangle, and more!
Bahamas Dive Travel for Retailers | Dive Weeks & Women’s Dive Day
Bahamas dive travel offers some of the world’s best scuba diving experiences—and in this exclusive interview with Richard Munroe and Ahmad Williams of the Bahamas Ministry of Tourism, we explore how dive retailers and travel sellers can bring groups to paradise.
Shearwater Research – Game-Changing Jetpack for Dive Shops
Shearwater Research is at the front of scuba innovation. We sit down with Ross Neill to explore how their collaboration with AO is transforming the dive industry. Shearwater’s new Jetpack is shaping the future of diving equipment, and their innovations cannot be overstated.
Ocean Plan Tech: Revolutionizing Diver Safety with Smart Underwater Gear
Ocean Plan Tech is revolutionizing diver safety with cutting-edge underwater communication, monitoring, and emergency detection systems. In this episode, we are joined by Ocean Plan China to explore how this technology is reshaping the future of diving.
Palau Group Dive Travel – Neco Marine Insights
Palau Group Dive Travel gets the spotlight as Scuba Diving Industry Magazine sits down with Iked Etpison (VP, Neco Marine) and contributor Gil Zeimer to unpack what makes Palau—and Neco Marine—standout for group bookings and repeat guests.
Scuba Diving in Grand Cayman – Ocean Frontiers & ISDHF Spotlight
Scuba diving in Grand Cayman offers some of the most unforgettable underwater experiences in the Caribbean, and few know this better than Steve Broadbelt. In this special, hosts William and Britain Cline chat with at the resort’s East End property to explore what makes this destination unique.
Ocean Conservation – Heidi Yu, Scuba Diving Hall of Fame 2025 Trailblazer
Hidy Yu, founder of the Bling Bling Ocean Foundation in Hong Kong, is being honored as a Trailblazer inductee in the 2025 International Scuba Diving Hall of Fame (ISDHF). In this episode, we meet Hidy and her daughter, Willa, during Induction Week in Grand Cayman.
Women in Diving – Rosemary Lunn, ISDHF 2025 Inductee
Rosemary Lunn is a true trailblazer in the scuba diving industry and a 2025 inductee into the International Scuba Diving Hall of Fame (ISDHF). In this episode, hosts William and Britain Cline chat with Roz during Induction Week in Grand Cayman to explore her inspiring journey.
Dive Queensland’s Mission to Protect and Promote Australia’s Iconic Reef
Great Barrier Reef Truth is at the heart of this week’s episode, where we sit down with Dr. Terry Cummins. In this conversation, we dive into the real state of the Great Barrier Reef, the power of sustainable dive tourism, and how Dive Queensland has become a unifying voice.
Liveaboard Safety – Vessel Incident Survival Guide for Divers
Vessel Incident Survival Guide training has become increasingly important for divers, instructors, and group travel leaders as liveaboard incidents continue to make headlines globally. In this episode, we speak with Barry Lipsky about the growing need for diver education.
International Scuba Diving Hall of Fame 2026 – Ed Uditis Reflects on His Career
International Scuba Diving Hall of Fame 2026 Inductee Ed Uditis reflects on the defining moments of his decades-long career as a leader in diver training. Ed is known for shaping the professional development of instructors across the United States.
Interview with ISDHF 2026 Inductee Thomas J. Koch
ISDHF 2026 Inductee Thomas J. Koch is the founder of Aqua Hands, a pioneering scuba training organization that teaches deaf and hard-of-hearing students entirely in American Sign Language (ASL)—both above and below the surface.
Fog-X: You Can See Clearly Now – Mask Fog Solution
Live from the DEMA Show we sat down with Brent and Sam from Fog-X Solutions to talk about the game-changing technology in solving diver’s mask fogging. Fog-X has a robust dealer program and would love to have the opportunity to demonstrate their Fog-X product.
Jeff & Teri Leicher of Jack’s Diving Locker in Kona, Hawaii
2026 International Scuba Diving Hall of Fame inductees Jeff and Teri Leicher join us from Kona, Hawaii, to share the incredible 43-year story behind Jack’s Diving Locker—one of the most influential dive operations in the Pacific—and how they shaped their local dive community.
Kids Scuba Malaysia – Adaptive Diving Leader Syed Rahman
Kids Scuba Malaysia is the focus of this week’s Marketing Minutes episode as we welcome Syed Abd Rahman, founder of Kids Scuba, Diveheart Malaysia ambassador, and ISDHF 2026 Inductee. In this episode, we explore how Syed has transformed Malaysia through diving.
Sharing Air Film – Adaptive Diving Story of Hope
Sharing Air Film takes center stage in this inspiring episode featuring filmmaker David Marsh and Jim Elliott, founder of the nonprofit Diveheart. The Sharing Air Film is a new narrative project rooted in authenticity, adaptive diving, and the transformative power of the underwater world.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.
Your next Marketing Minutes episode is almost ready.
Marketing Minutes is your quick-dive into actionable marketing for the dive industry. Each episode delivers sharp tips and insights to grow your business—fast. We go deeper with industry guests who share real-world experience and fresh ideas to keep you ahead.