Studies from the Center for Exhibition Industry Research reveal that exhibitors who initiate their promotion over six months before an event typically experience 30–50% more booth traffic and higher-quality meetings, leading to in- creased post-show sales. Similarly, insights from Salesforce.com’s Dreamforce team reinforce that early planning significantly boosts exhibitor success. As they put it, “When they owned the pre-show conversation, they owned the floor…” Click here to read the full article!
Prepare for DEMA 2025: Essential 200-Day Roadmap for Dive Industry Exhibitors – William Cline
