Why Publish A New Industry Magazine Now?
Cline Group’s two new projects for 2024 include Scuba Diving Industry Magazine, the world’s only printed and mailed dive trade magazine that reaches every dive retailer in the USA with a bonus global digital circulation of over 14,400 in 165 countries.
Then in May of 2024, Scuba Diving Industry Magazine launched “LEVEL UP” the world’s only dive trade podcast, hosted and co-produced by William Cline of Cline Group and Greg Holt at ScubaRadio. “Level Up” allows our writer’s to continue the conversation and expand further on the information contained in their articles.
Why Now?
We are thrilled to introduce Scuba Diving Industry Magazine, a publication designed to address the pressing needs of the dive industry. Our research reveals that divers who start at local brick-and-mortar dive shops not only dive more and stay in the sport longer but also spend significantly on gear, travel, and other sales categories. Additionally, they visit local dive shops more frequently compared to those who train elsewhere . Our Industry needs retailers to grow and this publication intends to fuel that growth, as well as report on various trends in our industry.
The reach of this Scuba Diving Industry Magazine is unprecedented in the global dive industry. Aside from being printed and mailed to all brick-and-mortar dive shops in the USA, the digital version is sent to a unique Cline Group database of over 14,400 dive businesses globally. For more than two decades, we have conducted a quarterly survey to dive businesses across 165 countries. These same dive businesses will also receive the digital edition of our publication.
Our industry needs a publication tailored to dive retailers, instructors, resorts, and other dive professionals. We’ve introduced a fresh feature – advertorials – designed to facilitate conversations between advertisers and our readers, ultimately fostering better communication and mutual growth. Additionally, you’ll find QR codes on most pages that can be scanned with any smartphone, or for the digital edition, just click on the QR code to easily access advertiser-recommended content using your smartphone. Support our advertisers as they make this possible. We look forward to hearing from you as we work together to grow our industry!