Some years ago I was hovering at 66 feet (20 mts) marveling at a Sand Goby sharing its home with a blind shrimp: a well-documented and often photographed relationship. The idea came to me from this observation and knowledge of the fact that many in the diving industry and even the other businesses around us have mutual business goals, especially those related to survivability and sustainability. Furthermore, to be truly successful I identified that I could not simply do all I needed to do in business on my own. Thereafter, I conceived and initiated an idea that underpinned much of my business life. I called it: ‘The Partnership’ where I went about developing informal business partnership(s) with businesses that were carefully chosen based on the common objectives and expectations to my own… Click here to read the full article!
Forming Strategic Partnerships to Boost Dive Retail Success – Terry Cummins
