Scuba Diving Industry Magazine™
Since the day I became a diving instructor almost fifty years ago, I have heard leaders in our industry agonize over the rate of diver re- tention being much lower than de- sired. Instead of diving being the key that opens the door to a life-
time activity filled with adventure, curiosity, and explo- ration, a significant percentage of newer divers seem to have a “been there, done that, check-the-box” reaction to having learned to dive, quickly abandoning our sport and moving on to another activity.
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