Gothenburg, Sweden – 7th October 2026 – Poseidon Diving Systems is pleased to announce the launch of the new Poseidon Regulator Configurator, now available on Poseidon.com and as an embedded version for Poseidon dealers to use directly on their own websites.
The Poseidon Regulator Configurator is designed to help divers, dealers, and distributors identify the right regulator configuration based on how the diver will actually use the equipment. Instead of starting with standardized kits that may later need to be modified, the configurator guides the customer toward a setup that is tailored to their diving needs from the beginning.
“Choosing the right regulator setup can be challenging, both for beginner divers and for divers who are moving into more specialized configurations,” said Daniel Benér, Head of Global Sales – Recreational at Poseidon Diving Systems. “With the Poseidon Regulator Configurator, we want to make that process easier, more accurate, and more supportive for both the diver and the dealer.”
The configurator allows customers to build regulator configurations for different types of diving, including:
Standard | Streamlined | Long Hose | Doubles | Sidemount | Stage Tank
By focusing on the diver’s actual use case, the configurator helps ensure that each setup includes the correct first stages, second stages, hoses, accessories, and configuration layout. This supports a smoother buying process and reduces the need for adjustments after purchase.
Poseidon will continue to offer regulator kits to end consumers. When a customer selects a kit on Poseidon.com, they are redirected to the configurator, where the kit options are already preset. From there, the customer can review, adjust, and finalize the configuration according to their needs.
When making a purchase at Poseidon.com the customer will be able to select their nearest Poseidon Flagship Dealer as their preferred point of contact and pickup location. The selected dealer will receive the order confirmation and can support the customer by assembling, checking, and preparing the configured regulator. Flagship Dealers will also be highlighted on Poseidon.com, helping customers connect with authorized dealers for support and pickup.
Embedded version
Poseidon has also launched an embedded version of the Regulator Configurator for Poseidon dealers. This allows dealers to integrate the configurator directly into their own websites, giving them a powerful digital sales tool to help customers find the right regulator setup while keeping the customer journey connected to the dealer.
“The embedded version gives dealers a tool they can use directly on their own homepage,” said Benér. “It helps them support customers earlier in the buying process and makes it easier to present Poseidon regulators as a customizable, purpose-built system rather than a standardized product.”
To support the launch, Poseidon has created two video guides:
How to use the Poseidon Regulator Configurator (end-consumer): https://www.youtube.com/watch?v=QLOaucBYqXc
How to implement the embedded Regulator Configurator on a dealer website (dealer), click here.
The Poseidon Regulator Configurator reflects Poseidon’s continued focus on dealer support and helping divers find equipment that matches their specific diving style.
The configurator is now available on Poseidon.com, and the embedded version is available for Poseidon dealers.
For more information, visit: www.poseidon.com
Media Contact:
Daniel Benér
Head of Global Sales – Recreational Poseidon Diving Systems
daniel.bener@poseidon.com